How Marketing Is Used As A Persuasion Tool - 1235 Words

As a marketing professional, entrepreneur and teacher, I want to inspire students to master a broad range of marketing concepts. I want to demonstrate how marketing is used to sell products and services, persuade individuals and companies to change their behavior and to potentially change the world. I believe that the best way to learn is to have an interactive learning environment. In my classes, I will present a concept for discussion and reinforce the concept with an in-class group exercise and homework assignment. I ask students to display name cards each class so I can call on them by name, which helps foster a more personalized discussion. I teach by example by drawing on case studies, articles, student’s personal experiences as well as my own and others. I want students to talk, to participate individually and in groups so they can learn from each other while building on their ideas. I kick off the semester with a case study on how databases, advertising, interactive or integrated marketing can be used as a persuasion tool. I might ask students to research: â€Å"Who was Jack O’Dell and how did he use marketing to change the world?† This leads students on an internet hunt, a brief paper and then an in-class discussion within the context of the syllabus for that week. If we are having a discussion on how to develop a database, students will interview each other in class to generate information that then leads to an in-class exercise on designing a data table, andShow MoreRelatedBranding And Marketing : Branding Marketing Essay1409 Words   |  6 PagesRelevant Topics: Below are the topics relevant to the project: Branding Marketing: Marketing is the process of creating, communicating and delivering benefits that have value for customers (Johnston, 2015). 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Such systems can affect interpersonal communication in two ways: by providing individuals with tools for persuasion and by providing organizations with a vocabulary and a discipline which facilitates negotiations across subunit boundaries. Tools of persuasion Standard texts on systems analysis totally overlook the personal use of decision support systems as tools of persuasion. But consider the following â€Å"offensive† (persuading someone else to do something) uses to which various companiesRead MoreEssay about The Effectiveness of Sex Appeal in Advertisement661 Words   |  3 Pagesaudiences, therefore causing the ad to be ineffective. Sex in advertising also tends to stereotype women and be bias towards men. Overall sex appeal can be effective if used in the correct context, but can also render the ad ineffective if overdone. Many advertisers view sex appeal as one of the most effective marketing practices today. 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Leadership revised Free Essays

Answer to Question # 1 Sharon Daloz Parks, in his books entitled â€Å"Leadership Can Be Taught,† discussed leadership in an adaptive concept. Adaptive concept means that the word leader denotes to lead and in order to lead a group, you ought to be a procrastinator of time or think ahead of time. A person should have a view on what possible things might be encountered. We will write a custom essay sample on Leadership revised or any similar topic only for you Order Now Then think of the possible solutions for the upcoming problem. Anticipatory imagination is considering all the pros and cons of things. In adaptive leadership, it is believed that leadership can be learned. It deals with understanding and about behaviors and actions. It is not in any way an inherent trait. The adaptability of the organization depends on having a widespread leadership. The ideas should not only come from the people on the top, but it should come from people within the organization. Practicing adaptive leadership means making a holding environment where discussions of certain issues are kept safe. In addition, the adaptive leadership consulting is about understanding adaptive pressures and dynamics, and using those insights in creating successful changes. Adaptive leadership is a must in an organization because it paves the way for less problems to incur because in this process, the leader is futuristic, which considers the entire negative and positive things that will come their way.  As a mentor or guide, the leader has to be likened to an eagle which soars high and sees all things below. Leaders should have focused determination and an attitude for winning. Indeed, leadership is not a position but disposition. Answer to Question # 2 With regards to the to the character trait of embracing the negative, it is said that (a) Profit comes as a result of facing problems, so doing it is seen as a good thing, not a negative thing; and (2) The best way to solve a problem is not to have it to begin with. Embracing the negative means embracing problems. The person who is pessimistic or negative is a type of person who is always looking at the negative side of life. It seems that problem is bigger than the solution. Man in his struggle for existence need not grope in the dark but always look at the bright side of life. The dark side is the problem and the light side is the solution. As we face different challenges in our life, we must always think positive, never give up easily when trials comes our way and look at the brighter side of life. Always remember that in every problem, there is always a solution. The best way to do is to give up the negative, and learned to motivate and encourage yourself to think positively or be an optimistic. Thinking realistically and positively will become automatic in you as you go through your life. And the response to the problems when it comes to you the next time will be handled in a entirely a new way. It will then be easier for you to handle and face the next trials that will come to your life if you will become optimistic. It is indeed a long process and it will take some time for it to happen, but eventually, in the long run, it will happen. So it is better to start now on your journey to replace the negative thinking or being pessimistic with a positive thinking or being an optimistic. Profit comes as a result of facing the problems. Like David who faces Goliath, in our lives facing problems and trials will determine our strength and failure in life. Indeed life is a choice; we either choose life or death, problems or solutions, negative or positive. The rest is up to us. The best way to solve a problem is not to have it to begin with which means that in solving problems we need to look at the solution of the problem because in this way more concrete ideas will come our way. Keeping a positive attitude and not considering difficult things as problems would greatly help in attaining one’s goals. Sometimes when we have a problem, we keep on thinking that we have a problem and it is so hard to solve, how can I get over it? And in some cases, instead of solving the problem we engaged ourselves in drinking alcoholic beverages or taking prohibited drugs in order for us to forget that we have a problem. With these, we are not solving the problem. We keep on thinking about the problem not knowing that it will only aggravate the problem because emotionally we are affected by it. Instead of thinking about the problem on and on without doing something, we should face the problem, know what causes the problem and find the solutions. In every little problems that we encounter we must find solutions immediately, before it gets worse or become big that we cannot handle anymore. When we follow this kind of solving/handling the problem it will be easier for us to face the trials next time. If we continue with the way we do it the wrong way of solving the problem we will not gain something from it but if we start to face it now, and find solutions to the problem we will gain something from it and life would be easier. Answer to Question # 3 Three Essential/Necessary for Success: 1.   Competencies Competencies means being confident in whatever undertakings we had. Competencies means we are fully equipped to do things because of all the necessary ingredients of trainings, experiences and capabilities are stored within us. Successful people are confident people. 2.   Alliance Builder Alliance builder means we are also a support group. We love networking, linkages and alliances with people who are also a builder like us. Builder means they help us to grow as a person in every aspect of our lives. The saying that no man is an island is a complement of this so called alliance builder. To be in allegiance with the right people is indeed a blessing. Successful people are building other lives or alliance builder. 3.    Character or Integrity Character or Integrity is very important aspects for success. Character or integrity is the totality your whole being. Talents, riches and material things can make us on the top but character will make us stay there. Truly character depicts the real you. Six Character Dimension: 1)   Gain the complete trust of the people they were leading and capture their full hearts and following The saying that, â€Å"follow the leader,† means that a true leader is worth following for. They gain the trust and confidence of his followers and believe in every word he says. And being a good leader we should also be a role model to our followers. 2)      See all of the realities that were right in front of them. They had blind spots regarding themselves, others, or even the markets, customers, projects, opportunities, or other external realities that kept them from reaching their goals.  Ã‚  A true leader is realistic for their weakness and strengths. Blind spots means, that they are open to correction and suggestion because they don’t see everything like an imperfect person. They have teachable spirit and a humble heart to learn more things for their completion as a person. They want to learn more in areas like marketing, customer relations, projects, opportunities or other external realities in life because leaders are good followers. 3) Work in a way that actually produced the outcomes that they should have produced, given their abilities and resources  Successful leaders are results driven and results oriented. They work in a way that their given abilities and talents were used and exercised and applied to the fullest. 4)   Deal with problem people, negative situations, obstacles, failures, setbacks, and losses.  Successful people are not afraid to work with all kinds of people and situations. They consider it as a challenge and transcend their own interest and give themselves to larger purposes, thus becoming part of a larger mission a test for their testimony and they are winners and not losers in facing any failures, setbacks, and losses. 5.   Create growth in their organization, their people, themselves, their profits, or their industry.  Successful people are part and parcel of growth in any organization and a contributing factor for the success of other people and the industry in general. 6)    Transcend their own interest and give themselves to larger purposes, thus becoming part of a larger mission  This character trait for success is broadminded. Successful leaders want to widen his territories, his field of interest and horizons. He wants to connect with best minds and believe in the saying that â€Å"Iron sharpens Iron† for the betterment of themselves and others. Indeed, for them learning never ends from cradle to grave. Learning is a never-ending process we should never stop striving to learn more. References: â€Å"Avoiding Pessimism May Be More Important than Being Optimistic.† 1998.Ohio State University. â€Å"Ethics is our Religion: Creative and Optimistic Thinking.† 2006. North Virginia Ethical Society. McGrath, H. Phd. â€Å"Teaching Students to Think Optimistically. Deakin University: Faculty Education. Parks, SD. 2005. â€Å"Leadership Can Be Taught.† Amazon.com â€Å"Positive Thinking: Practice this Stress Management Skill.† 2007. Mayo Foundation for Medical Education and Research (MFMER). â€Å"Tips on Giving Up Pessimistic Thinking Habit.† 2006. Liesnet. â€Å"What is Leadership?† 2007. Amazom.com          How to cite Leadership revised, Essay examples

Corporate Newsletter

Corporate Newsletter-Social Influences; Group Judg Essay ements and DecisionsIn recent months, the management team of this organization has been working tirelessly to diminish biases among group members and to establish a proposal focusing on the elimination of in-store employee theft. This criminal activity associated with inventory shrinkage and major revenue loss has proved to be a detriment to our company, but thankfully, is now in the process of being reversed. The success of our proposal resulted from the dynamics of an open discussion format in our group setting and the determination of each member to make the necessary modifications and improvements for this company. In the following article, I will review and discuss the systematic procedure of decision-making utilized by each member and the obstacles encountered so that others involved in management can replicate the knowledge and experiences acquired throughout this process. The panel successfully achieved a consensus decision by unofficially appointing a permissive leader and by relying on the positive effects of conformity. The leader encouraged each subordinate to take part in decision-making, giving him or her a considerable degree of autonomy in completing routine work activities. Once key components were decided upon, group members proceeded to conform to those judgments in order to begin the experimental phase of action. Individuals were given a deadline to present their contributions for the project, which allowed the opportunity of complete participation, as well as emphasizing the importance of discipline among management. The required process for group decision-making noticeably and significantly differs from the format of individual decision-making. Many individuals can be relatively ineffective or incorrect when attempting to form a decision. They may become victims of common traps such as overconfidence, self-fulfilling prophecies, and behavioral traps. They are also vulnerable to satisficing, attribution theory, and other biases experienced regularly. However, when participating with peers, many become more effective and efficient. There are greater percentages of correct answers, and most members enjoy the positive atmosphere and camaraderie experienced within the group setting. Although group interaction allows for a more dynamic outcome, there are still many biases associated with this system of decision-making. While avoiding many of these unnecessary biases, such as groupthink and group polarization, our management team unfortunately fell victim to others. To deter the effects of biased judgments, many members privately discussed techniques, and then presented that information, thus utilizing the benefits of subgroups. Also, each member avoided over zealousness of personal opinions, thereby eliminating group polarization and the choice shift phenomenon. Unfortunately, inactive members of the team expressed social influence by demonstrating social loafing. Social loafing is the tendency for people in work groups to exert less effort than if they worked individually. This behavior arises because people in groups do not feel the link between their effort and the final outcome as directly as people working alone (Plous, 193). Although continuously contacted and questioned, these managers ignored requests and refused to participate. The correct disciplinary action would involve the elimination of managers such as these. The profound effects of social influence on the judgments of decision-makers, individual and organizational, indicate the excessive importance of outside evaluation. This behavior takes place even when the prospect of being evaluated by others does not involve their physical presence (Henchy Glass, 1968). While possessing knowledge on this subject would certainly reduce the effects, it would be nearly impossible to eliminate them completely. Because people are social by nature, their judgments and decisions are subject to social influences. Consequently, any comprehensive account of judgment and decision making must include social factors (Plous, 204). Works CitedPlous, S., (1993), The Psychology of judgment and Decision Making, New York: McGraw Hill, Inc.