How Marketing Is Used As A Persuasion Tool - 1235 Words

As a marketing professional, entrepreneur and teacher, I want to inspire students to master a broad range of marketing concepts. I want to demonstrate how marketing is used to sell products and services, persuade individuals and companies to change their behavior and to potentially change the world. I believe that the best way to learn is to have an interactive learning environment. In my classes, I will present a concept for discussion and reinforce the concept with an in-class group exercise and homework assignment. I ask students to display name cards each class so I can call on them by name, which helps foster a more personalized discussion. I teach by example by drawing on case studies, articles, student’s personal experiences as well as my own and others. I want students to talk, to participate individually and in groups so they can learn from each other while building on their ideas. I kick off the semester with a case study on how databases, advertising, interactive or integrated marketing can be used as a persuasion tool. I might ask students to research: â€Å"Who was Jack O’Dell and how did he use marketing to change the world?† This leads students on an internet hunt, a brief paper and then an in-class discussion within the context of the syllabus for that week. If we are having a discussion on how to develop a database, students will interview each other in class to generate information that then leads to an in-class exercise on designing a data table, andShow MoreRelatedBranding And Marketing : Branding Marketing Essay1409 Words   |  6 PagesRelevant Topics: Below are the topics relevant to the project: Branding Marketing: Marketing is the process of creating, communicating and delivering benefits that have value for customers (Johnston, 2015). Branding is the process of creating a unique name and image for the product in consumers’ mind (BusinessDictionary.com). A good marketing and branding strategy helps the organizations to create products and services with best chances of making profits, set apart from your competitors, customerRead MoreThe role of promotion in marketing.1451 Words   |  6 PagesPromotion is one of the major tools used in Marketing. Marketers usually use promotion to communicate and inform the public of their product. Promotion is also however used to influence the marketers target market usually via means of interpellation, promoting their product as better than any other similar products, or by changing the views, awareness, beliefs and feelings of perspective customers. When the marketer uses interpellation, he will be promoting his product with the help of someoneRead MoreTechnology Management Support System : Motives Of Managers1468 Words   |  6 Pagesorganizational control. Such systems can affect interpersonal communication in two ways: by providing individuals with tools for persuasion and by providing organizations with a vocabulary and a discipline which facilitates negotiations across subunit boundaries. Tools of persuasion Standard texts on systems analysis totally overlook the personal use of decision support systems as tools of persuasion. But consider the following â€Å"offensive† (persuading someone else to do something) uses to which various companiesRead MoreEssay about The Effectiveness of Sex Appeal in Advertisement661 Words   |  3 Pagesaudiences, therefore causing the ad to be ineffective. Sex in advertising also tends to stereotype women and be bias towards men. Overall sex appeal can be effective if used in the correct context, but can also render the ad ineffective if overdone. Many advertisers view sex appeal as one of the most effective marketing practices today. In the endless number of advertisements out there nowadays, ad agencies are desperate to have their ads stand out. Several research studies have found thatRead MoreThe Power of Persuasion1336 Words   |  6 PagesThe Power of Persuasion Thesis Statement: To inform my audience about the science and the power of persuasion. Introduction I. â€Å"If you would persuade, you must appeal to interest rather than intellect.† These are wise words spoken by Benjamin Franklin, whom we all know for his roles in American History as a writer, scientist and politician. II. In this quote, Benjamin Franklin speaks of how to persuade. But why would it be important to know how to persuade? III. I always have to askRead MoreA Research Study On Primary Source And Primary Sources For Disease Control And Prevention Of The Usa Essay1442 Words   |  6 Pagesor people being research (Concordia Library, 2010). Primary sources can be in form of diaries, speeches, letters (Concordia Library, 2010). The first primary source that will be used is a webpage called â€Å"Positive parenting tips† by the Centers for Disease Control and Prevention of the USA in 2015. The webpage is about how children develop in different periods of their lives and tips for parents of children in different age groups. The information was written by a governmental organization with manyRead MorePersuasion Theory is Using Messages to Influence Others1346 Words   |  5 PagesRecreation Management and Persuasion Theory The process of using messages to influence others is called Persuasion. It usually involves communication skills and the exchange of diverse information content, but the main goal is for the persuader to influence the receiver mindset or actions. Some studies about persuasion theories describe unique, technical meanings different from everyday terms (Simons, 1976). Those definitions can be used to design more effective ways to convey a message toward theRead MoreMarketing Is The Core Of Communication Between A Corporation And Its Target Audience1428 Words   |  6 PagesMarketing is the core of communication between a corporation and its target audience, facilitated by widespread consumption and significantly influenced by consumer demand. It also serves as a platform that allows a company’s message to exploit media platforms in the attempt to gain a successful customer response and induce behaviours that will propel economic expansion. Despite the indisputable benefits of ma rketing to companies and consumers, the occasional antagonistic motives behind its evidentRead MoreWhat Is Public Relations ( Pr )?1492 Words   |  6 Pagesis commonly thought that PR has inseparable connection with media, communication, news, advertising, marketing and even other fields, meaning that with the evolution and development of the society, science, technology and media, the definition of PR is changing as well. Nowadays, the prevalence of information age and the rise of the new media age may become key factors of defining what is PR and how PR is applied. Shirley Harrison who is a famous person in the history of PR, she claims that â€Å"PublicRead MoreCross-Cultural Communication Essay1173 Words   |  5 PagesIntroduction For the course of International Management the following assignment has been giving with the objective to select a topic in the field of International Management. The topic for this paper is Cross-cultural Communication in Marketing/advertising. Communication is such an important part of everyone’s daily life, not only in one’s personal life but also in organizations. Also now a day, we are becoming every year more and more global and working with different countries and cultures around

Leadership revised Free Essays

Answer to Question # 1 Sharon Daloz Parks, in his books entitled â€Å"Leadership Can Be Taught,† discussed leadership in an adaptive concept. Adaptive concept means that the word leader denotes to lead and in order to lead a group, you ought to be a procrastinator of time or think ahead of time. A person should have a view on what possible things might be encountered. We will write a custom essay sample on Leadership revised or any similar topic only for you Order Now Then think of the possible solutions for the upcoming problem. Anticipatory imagination is considering all the pros and cons of things. In adaptive leadership, it is believed that leadership can be learned. It deals with understanding and about behaviors and actions. It is not in any way an inherent trait. The adaptability of the organization depends on having a widespread leadership. The ideas should not only come from the people on the top, but it should come from people within the organization. Practicing adaptive leadership means making a holding environment where discussions of certain issues are kept safe. In addition, the adaptive leadership consulting is about understanding adaptive pressures and dynamics, and using those insights in creating successful changes. Adaptive leadership is a must in an organization because it paves the way for less problems to incur because in this process, the leader is futuristic, which considers the entire negative and positive things that will come their way.  As a mentor or guide, the leader has to be likened to an eagle which soars high and sees all things below. Leaders should have focused determination and an attitude for winning. Indeed, leadership is not a position but disposition. Answer to Question # 2 With regards to the to the character trait of embracing the negative, it is said that (a) Profit comes as a result of facing problems, so doing it is seen as a good thing, not a negative thing; and (2) The best way to solve a problem is not to have it to begin with. Embracing the negative means embracing problems. The person who is pessimistic or negative is a type of person who is always looking at the negative side of life. It seems that problem is bigger than the solution. Man in his struggle for existence need not grope in the dark but always look at the bright side of life. The dark side is the problem and the light side is the solution. As we face different challenges in our life, we must always think positive, never give up easily when trials comes our way and look at the brighter side of life. Always remember that in every problem, there is always a solution. The best way to do is to give up the negative, and learned to motivate and encourage yourself to think positively or be an optimistic. Thinking realistically and positively will become automatic in you as you go through your life. And the response to the problems when it comes to you the next time will be handled in a entirely a new way. It will then be easier for you to handle and face the next trials that will come to your life if you will become optimistic. It is indeed a long process and it will take some time for it to happen, but eventually, in the long run, it will happen. So it is better to start now on your journey to replace the negative thinking or being pessimistic with a positive thinking or being an optimistic. Profit comes as a result of facing the problems. Like David who faces Goliath, in our lives facing problems and trials will determine our strength and failure in life. Indeed life is a choice; we either choose life or death, problems or solutions, negative or positive. The rest is up to us. The best way to solve a problem is not to have it to begin with which means that in solving problems we need to look at the solution of the problem because in this way more concrete ideas will come our way. Keeping a positive attitude and not considering difficult things as problems would greatly help in attaining one’s goals. Sometimes when we have a problem, we keep on thinking that we have a problem and it is so hard to solve, how can I get over it? And in some cases, instead of solving the problem we engaged ourselves in drinking alcoholic beverages or taking prohibited drugs in order for us to forget that we have a problem. With these, we are not solving the problem. We keep on thinking about the problem not knowing that it will only aggravate the problem because emotionally we are affected by it. Instead of thinking about the problem on and on without doing something, we should face the problem, know what causes the problem and find the solutions. In every little problems that we encounter we must find solutions immediately, before it gets worse or become big that we cannot handle anymore. When we follow this kind of solving/handling the problem it will be easier for us to face the trials next time. If we continue with the way we do it the wrong way of solving the problem we will not gain something from it but if we start to face it now, and find solutions to the problem we will gain something from it and life would be easier. Answer to Question # 3 Three Essential/Necessary for Success: 1.   Competencies Competencies means being confident in whatever undertakings we had. Competencies means we are fully equipped to do things because of all the necessary ingredients of trainings, experiences and capabilities are stored within us. Successful people are confident people. 2.   Alliance Builder Alliance builder means we are also a support group. We love networking, linkages and alliances with people who are also a builder like us. Builder means they help us to grow as a person in every aspect of our lives. The saying that no man is an island is a complement of this so called alliance builder. To be in allegiance with the right people is indeed a blessing. Successful people are building other lives or alliance builder. 3.    Character or Integrity Character or Integrity is very important aspects for success. Character or integrity is the totality your whole being. Talents, riches and material things can make us on the top but character will make us stay there. Truly character depicts the real you. Six Character Dimension: 1)   Gain the complete trust of the people they were leading and capture their full hearts and following The saying that, â€Å"follow the leader,† means that a true leader is worth following for. They gain the trust and confidence of his followers and believe in every word he says. And being a good leader we should also be a role model to our followers. 2)      See all of the realities that were right in front of them. They had blind spots regarding themselves, others, or even the markets, customers, projects, opportunities, or other external realities that kept them from reaching their goals.  Ã‚  A true leader is realistic for their weakness and strengths. Blind spots means, that they are open to correction and suggestion because they don’t see everything like an imperfect person. They have teachable spirit and a humble heart to learn more things for their completion as a person. They want to learn more in areas like marketing, customer relations, projects, opportunities or other external realities in life because leaders are good followers. 3) Work in a way that actually produced the outcomes that they should have produced, given their abilities and resources  Successful leaders are results driven and results oriented. They work in a way that their given abilities and talents were used and exercised and applied to the fullest. 4)   Deal with problem people, negative situations, obstacles, failures, setbacks, and losses.  Successful people are not afraid to work with all kinds of people and situations. They consider it as a challenge and transcend their own interest and give themselves to larger purposes, thus becoming part of a larger mission a test for their testimony and they are winners and not losers in facing any failures, setbacks, and losses. 5.   Create growth in their organization, their people, themselves, their profits, or their industry.  Successful people are part and parcel of growth in any organization and a contributing factor for the success of other people and the industry in general. 6)    Transcend their own interest and give themselves to larger purposes, thus becoming part of a larger mission  This character trait for success is broadminded. Successful leaders want to widen his territories, his field of interest and horizons. He wants to connect with best minds and believe in the saying that â€Å"Iron sharpens Iron† for the betterment of themselves and others. Indeed, for them learning never ends from cradle to grave. Learning is a never-ending process we should never stop striving to learn more. References: â€Å"Avoiding Pessimism May Be More Important than Being Optimistic.† 1998.Ohio State University. â€Å"Ethics is our Religion: Creative and Optimistic Thinking.† 2006. North Virginia Ethical Society. McGrath, H. Phd. â€Å"Teaching Students to Think Optimistically. Deakin University: Faculty Education. Parks, SD. 2005. â€Å"Leadership Can Be Taught.† Amazon.com â€Å"Positive Thinking: Practice this Stress Management Skill.† 2007. Mayo Foundation for Medical Education and Research (MFMER). â€Å"Tips on Giving Up Pessimistic Thinking Habit.† 2006. Liesnet. â€Å"What is Leadership?† 2007. Amazom.com          How to cite Leadership revised, Essay examples

Corporate Newsletter

Corporate Newsletter-Social Influences; Group Judg Essay ements and DecisionsIn recent months, the management team of this organization has been working tirelessly to diminish biases among group members and to establish a proposal focusing on the elimination of in-store employee theft. This criminal activity associated with inventory shrinkage and major revenue loss has proved to be a detriment to our company, but thankfully, is now in the process of being reversed. The success of our proposal resulted from the dynamics of an open discussion format in our group setting and the determination of each member to make the necessary modifications and improvements for this company. In the following article, I will review and discuss the systematic procedure of decision-making utilized by each member and the obstacles encountered so that others involved in management can replicate the knowledge and experiences acquired throughout this process. The panel successfully achieved a consensus decision by unofficially appointing a permissive leader and by relying on the positive effects of conformity. The leader encouraged each subordinate to take part in decision-making, giving him or her a considerable degree of autonomy in completing routine work activities. Once key components were decided upon, group members proceeded to conform to those judgments in order to begin the experimental phase of action. Individuals were given a deadline to present their contributions for the project, which allowed the opportunity of complete participation, as well as emphasizing the importance of discipline among management. The required process for group decision-making noticeably and significantly differs from the format of individual decision-making. Many individuals can be relatively ineffective or incorrect when attempting to form a decision. They may become victims of common traps such as overconfidence, self-fulfilling prophecies, and behavioral traps. They are also vulnerable to satisficing, attribution theory, and other biases experienced regularly. However, when participating with peers, many become more effective and efficient. There are greater percentages of correct answers, and most members enjoy the positive atmosphere and camaraderie experienced within the group setting. Although group interaction allows for a more dynamic outcome, there are still many biases associated with this system of decision-making. While avoiding many of these unnecessary biases, such as groupthink and group polarization, our management team unfortunately fell victim to others. To deter the effects of biased judgments, many members privately discussed techniques, and then presented that information, thus utilizing the benefits of subgroups. Also, each member avoided over zealousness of personal opinions, thereby eliminating group polarization and the choice shift phenomenon. Unfortunately, inactive members of the team expressed social influence by demonstrating social loafing. Social loafing is the tendency for people in work groups to exert less effort than if they worked individually. This behavior arises because people in groups do not feel the link between their effort and the final outcome as directly as people working alone (Plous, 193). Although continuously contacted and questioned, these managers ignored requests and refused to participate. The correct disciplinary action would involve the elimination of managers such as these. The profound effects of social influence on the judgments of decision-makers, individual and organizational, indicate the excessive importance of outside evaluation. This behavior takes place even when the prospect of being evaluated by others does not involve their physical presence (Henchy Glass, 1968). While possessing knowledge on this subject would certainly reduce the effects, it would be nearly impossible to eliminate them completely. Because people are social by nature, their judgments and decisions are subject to social influences. Consequently, any comprehensive account of judgment and decision making must include social factors (Plous, 204). Works CitedPlous, S., (1993), The Psychology of judgment and Decision Making, New York: McGraw Hill, Inc.

Stop and Frisk Controversy free essay sample

For young African American men, the constant threat posed by stop and frisk is a concern when leaving the house, walking around the neighborhood, and going out with friends. If they fail to show identification, obey orders from police or respond as expected, they can be harassed, beaten or worse. The stop and frisk law has also became a sexual abuse issue. There have been tons of reports of inappropriate touching, sexual harassment, humiliation and violence at the hands of police officers. The effects of these abuses can be devastating and often leave behind emotional, psychological, and social problems. Young men have reported police officers forcing them to take there clothing off in public, groping there genitals and even â€Å"credit carding† in between there butt cheeks which is when you slide your hand through to check for drugs being held in the anus without wearing gloves. â€Å"they go hard, grabbing stuff they’re not supposed to† said a 17 year old named Garnell from the south Bronx. We will write a custom essay sample on Stop and Frisk Controversy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Even when the victims have told the officer directly that they cant do that or don’t touch there, they have said that they can do whatever they want, and have been arrested them for resisting arrest and even resulted in police brutality cases. The experience of being stopped and frisked by police often has an emotional impact on people. This can make people feel unsafe, afraid to leave their homes, and afraid of the police. Many people explained how getting stopped by police had changed the way they lived. For example people described changing their clothing style, or hairstyles, changing their routes or avoiding walking on the street, or carrying around documents such as ID or mail, to provide police officers if stopped. The stop and frisk law is undoubtedly an extreme case of profiling and should be illegal. The statistics speak for themselves, 85% of the people stopped and frisked have been Black or Latino. Interviewers said there has been an increase in stops and frisks of Muslim, Arab, and South Asian people since September 11, 2001. It was documented that even young Black or Latino children have been seen getting stopped on their way back from school making the children feel like criminals even when innocent of a crime. Homeless People who use the public shelter system are also singled out for stops and frisks by police. Interviewers described officers waiting outside of shelters and stopping people that they see coming out. The practice of police entering shelters to search people inside was described as â€Å"routine. † Harassing the less fortunate people that are minding their own business on the street. The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no Warrants shall issue, but upon probable cause, supported by Oath or affirmation, and particularly describing the place to be searched, and the persons or things to be seized. The Fourth Amendment is clearly breached by the stop and frisk law. The power has obviously been abused by the police authorities. Race, religion, homeless or not, profiling and sexual abuse is unacceptable. In a sense the stop and frisk law was good on paper, but in a world of corruption, sexual abuse, and racism, we are not capable of using the stop and frisk law with responsibility, until then we’ll have to live without it.

Henry IV - King Henry IV of England

Henry IV - King Henry IV of England Henry IV was also known as: Henry Bolingbroke, Henry of Lancaster, the Earl of Derbey (or Derby) and the Duke of Hereford. Henry IV was noted for: Usurping the English crown from Richard II, beginning the Lancastrian dynasty and planting the seeds of the Wars of the Roses. Henry also took part in a notable conspiracy against Richards closest associates earlier in his reign. Places of Residence and Influence: England Important Dates: Born: April, 1366 Succeeded to the throne: Sept. 30, 1399Died: Mar. 20, 1413 About Henry IV: King Edward III had fathered many sons; the oldest, Edward, the Black Prince, predeceased the old king, but not before he himself had a son: Richard. When Edward III died, the crown passed to Richard when he was only 10 years old. Another of the late kings sons, John of Gaunt, served as regent to young Richard. Henry was John of Gaunts son. When Gaunt left for an extended expedition to Spain in 1386, Henry, now about 20, became one of five leading opponents to the crown known as the lords appellant. Together they successfully made an appeal of treason to outlaw those closest to Richard. A political struggle ensued for about three years, at which point Richard began to regain some of his autonomy; but the return of John of Gaunt triggered a reconciliation. Henry then went crusading in Lithuania and Prussia, during which time his father died and Richard, still resentful of the appellants, seized the Lancastrian estates that were rightfully Henrys. Henry returned to England to take his lands through force of arms. Richard was in Ireland at the time, and as Henry proceeded from Yorkshire to London he attracted to his cause many powerful magnates, who were concerned that their rights of inheritance might be endangered as Henrys had. By the time Richard returned to London he had no support left, and he abdicated; Henry was subsequently declared king by Parliament. But although Henry had conducted himself fairly honorably, he was considered a usurper, and his reign was plagued with conflict and rebellion. Many of the magnates who had supported him in defeating Richard were more interested in building their own power bases than in helping the crown. In January of 1400, when Richard was still alive, Henry quashed a conspiracy of the deposed kings supporters. Later that year, Owen Glendower started a rebellion against English rule in Wales, which Henry was unable to quell with any real success (although his son Henry V had better luck). Glendower allied with the powerful Percy family, encouraging more English resistance to Henrys rule. The Welsh problem persisted even after Henrys forces killed Sir Henry Percy in battle in 1403; the French aided Welsh rebels in 1405 and 1406. And Henry also had to contend with intermittent conflict at home and border troubles with the Scots. Henrys health began to deteriorate, and he was accused of mismanaging the funds he received in the form of parliamentary grants in order to finance his military expeditions. He negotiated an alliance with the French who were waging war against the Burgundians, and it was at this tense stage in his difficult reign that he became incapacitated in late 1412, dying several months later. Henry IV Resources Henry IV on the WebMedieval Renaissance Monarchs of EnglandHundred Years War

Top 200 Landscaping Vocabulary Words

Top 200 Landscaping Vocabulary Words Here is a list of the top 200 English vocabulary items for the landscaping industry. This selection of vocabulary is based on the Occupational Handbook provided by the United States Department of Labor. Accredited - adjective / Weve applied to an accredited bank for a loan.Actual - adjective / Our actual problem is that the shipment is late.  Additionally - adverb / Additionally, well need three mowers.Agencies - noun /   There are a number of governmental agencies that can help.Aided  - adjective /   We were aided by a few part time employees.Analyze - verb /   We need to analyze the landscape.Applicators  - noun /   Lets use the new applicators for the treatment.Approved  - adjective / The approved plans call for extra gardening.Architect  - noun /   I have a meeting with the architect tomorrow.Architectural  - adjective /   The architectural design is outstanding.Architecture  - noun /   Its important to careful consider the buildings architecture.Area  - noun /   The area beyond the marsh is ready for development.Arrangement  - noun /   Weve made an arrangement for delivery next week.  Athletic - adjective /   The athletic facilities are e xcellent.Base  - noun /   Lets leave the materials at the base.   Basis  - noun /   The basis for our design is a flower.  Bench  Ã‚  - noun /   Can you please move that bench over here?Blower  - noun /   Grab the blower and get ride of the fallen leaves.  Board  - noun /   Could you pass me that board over there?Budget  - noun /   Weve gone over budget on this project.  Building  - noun /   Youll find him in the building over there.  Business  - noun /   Our business is based on customer satisfaction.  Campus  Ã‚  - noun /   The university campus is beautiful.Candidate  Ã‚  - noun /   We have a few candidates for the job.  Care  - noun / These plants need excellent care.  Cemetery  Ã‚  - noun / The cemetery needs to be raked.Center  - noun / The center of the garden is over there.  Certification  - noun /   Well need to apply for certification.Chance  - noun / Theres a good chance we can begin next week.  Chemical  - noun /   The chemical compound is dangerous.Class  - noun / This falls into a different class.  Clear - adjective / We have a clear objective for next week.  Client  - noun /   Our client lives in Canada. Climate  - noun /   Well have to wait until the climate gets better.  Clippers  - noun /   Use those clippers to prune the hedge.  Commercial - adjective   / The commercial applications are numerous.  Communication  - noun / Communication is essential on this job.Completion  - noun /   The completion date is next month.Computer  - noun /   Let me print the invoice out on the computer.  Condition  - noun / Make sure that all the contractual conditions are met.  Construction  - noun /   Ill call some to help with the construction.  Contractor  - noun / Well need to hire a new contractor.Council  - noun /   The council decided against the project.  Create  - verb /   Lets create a space over here.  Credentials  - noun /   He has excellent credentials.  Deadline  - noun / The deadline is next week.  Demand  - noun /   The customers demands are numerous.  Design  - noun, verb /   Thats a beautiful design.  Designerà ‚  Ã‚  - noun / Lets meet with the designer next week.  Detailed  - adjective /   Youll find a detailed quote attached to this email.   Disease  - noun / Unfortunately, these plants have a disease.  Drainage  - noun / The drainage ends in the pond.  Drawing  - noun /   That drawing will give you a good idea.  Duty  - noun /   Our duties include weeding and mowing.  Educational - adjective /   I think this meeting will be very educational.Engineer  - noun /   Well need to hire an engineer for this job.  Entry  - noun /   The entry should be raised.  Environment  - noun /   The environment is very balanced.  Environmental  - adjective / Make sure to take environmental concerns into account.  Equipment  - noun /   The gardening equipment was rather expensive.  Essential  - adjective /   The essential changes will need to be made.  Estimate  - noun /   The estimate seemed very expensive.  Exam  - noun / The exam was held last week.  Existing  - adjective / We need to modify the existing structures.  Facilities  - noun / The cooking facilities need to be modified.  Feature  - noun /   One beautiful feature is the garden pond.  Federal  - adjective / Federal regulations need to be examined.   Fence  - noun /   Could you fix my fence?Fertilizer  - noun /   That fertilizer smells horrible.  Field  - noun /   There are a few cows in the field.  Firm  - noun /   We hired a firm to help us with advertising.  Flower  - noun /   What beautiful flowers!Focus  - verb /   Our focus is on green practices.  Fountain  - noun /   The fountain in the square keeps everyone happy.Freshly - adverb / That building has been freshly painted.  Functional  - adjective /   The functional guidelines are printed on that sheet.  Fungicide  - noun /   Lets use some fungicide on that wall.  Garden  - noun /   The garden will include potatoes and tomatoes.  Geographic  - adjective /   The geographic location is remote.  Golf  - noun /   Golf is a game for those who like a challenge.  Graduate  - noun, verb /   Hell graduate next year.  Grave  - noun /   That grave needs to be cleaned.  Greenskeepers  - noun /   The gre enskeepers are working on the greens.  Grounds  - noun / Hes somewhere on the grounds.  Groundskeepers  - noun /   The groundskeepers come twice a month.   Handsaw  - noun / Lets use a handsaw to cut off that limb.  Healthy  - adjective / Thats a healthy alternative.  Hedge  - noun / The hedge needs to be trimmed.  Herbicide  - noun / Lets use a herbicide to deal with the weeds.  Hire - verb / We need to hire two new gardeners.  Historic  - adjective /   That historic building is beautiful.  Hold  - verb /   Could you please hold this for me?Homeowner  Ã‚  - noun /   Homeowners have some concerns in this economy.Horticulture  - noun /   I wish I would have studied horticulture.  Hotel  - noun /   The hotel is located at the end of the street.  Idea  - noun /   Thats a great idea!Impact  - noun, verb /   What do you think the impact will be?Insecticide  - noun /   Youll need to use an insecticide on that plant.  Institutional  - adjective / institutional spending has increased.  Institution  - noun / The institution hired a consulting company.  Interest  - noun / Do you have any interest in a fountain?Intern  - noun /   The intern helped us with the design.  Internship  - noun /   Were offering an internship at the company next week.   Involved  - adjective / The project is extremely involved and complex.  Land  - noun / The land costs are considerable.Landscape  - noun, verb / Isnt the landscape lovely?Lawn  Ã‚  - noun / The lawn needs watering.  Lawnmower  - noun / Use that lawnmower over there to cut the lawn.  Leaf  - noun / That looks like a maple leaf.  License  - noun / Have we got the license yet?Licensed  - adjective / The licensed plumber will be coming soon.  Maintain  - verb / Who will maintain the garden once weve finished?Maintenance  - noun /   The maintenance will cost about $200 per month.Major - adjective / Thats a major development.Mow  - verb /   Could you mow the lawn this afternoon?Natural  - adjective / We only use natural products.  Offer  - verb /   Were offering a 20% discount.  Parking  - noun / The parking is behind the building.  Park  - noun /   The trees in the park need to be trimmed.  Pass  - verb /   Weve passed the exam.à ‚  Pesticide  - noun / How much pesticide did you use?Plan  - noun /   Our plan is to finish by next week.   Plant  - noun, verb / Please plant these tomatoes in the garden.Playground  - noun /   The playground is full of children.  Power  - noun, verb / We use solar energy to power the house.  Prepare  - verb /   Lets prepare an estimate.  Prevent  - verb /   This will prevent moss growing on the lawn.  Procedure  - noun /   We need to review our procedures.  Professional  - noun, adjective / Hes a professional gardener.  Program  Ã‚  - noun /   Our program includes monthly maintenance.  Project  - noun /   The project will take three months to complete.  Pruners  - noun /   Use the pruners to trim the tree.  Public  - noun, adjective / Public interest has been outstanding.  Quality  Ã‚  - noun /   We only provide top quality.  Regional - adjective /   The regional competitors are excellent.  Registration  - noun / The registration is due by the end of the week.  Restoration  - noun /   The restoration of the buildin g should take two months.  Road  - noun /   The road needs to be paved.  Safety  - noun /   Safety is always our first concern.   Saw  - noun, verb /   Use the saw to cut off that limb.  Section  - noun /   One section focuses on designing gardens.  Service  - noun, verb /   We offer a wide variety of services.  Shrub  - noun /   The shrub is lovely.  Site  - noun /   The site needs to be reviewed.  Soil  - noun /   The soil is very rich.  Specialist  - noun /   The specialist will be in next week.  Specialize - verb / Id like to specialize in horticulture.  Supervision  - noun / Project supervision was given to Kevin.  Supervisor  - noun / The supervisor let everyone go home early.  Tree  - noun / That tree needs to be trimmed.  Trim  - verb / Please trim that tree.  Trimmer  Ã‚  - noun / Use the trimmer on that tree over there.  Turf  - noun / We need some new turn to repair our lawn.  Variety  Ã‚  - noun / We have a number of varieties.  Vegetation  - noun / The vegetation is very lush in Oregon.  Walkway  - noun /   The walkway was paved in stone.  Wetlands  - noun / The wetlands attract a lot of birds.

Life is college Essay Example | Topics and Well Written Essays - 750 words

Life is college - Essay Example I further hoped that, through healthy relationships both with fellow students and the faculty, I would acquire great approach in learning and handling major courses in my field of choice. To me, being able to value relations with people, time, energy, besides personal abilities is an important duty if one aims for achieving real success. It was in my hope to meet different kinds of people with whom to share ideas or insights for I hoped as well to develop my communication skills and become an assertive and competent student through the span of my college life. Aside from fruitful interactions with other individuals, friends and colleagues alike, I also expected to have a rewarding experience with the academic facilities and resources of ISU, thinking of the possible ways I could utilize them to be equipped with adequate skills and knowledge toward scholastic excellence. On the other hand, however, I was anxious of encountering difficult subjects and instructors who might fall short at teaching the class with efficient tools and methods. I know the subject areas I am often weak at and I normally struggle to cope with subject matters that seem too technical or too analytical to comprehend. Inasmuch as I can, I would typically go an extra mile of studying and asking for all the help I can obtain to prepare myself for major exams and presentations. One of my greatest fears before was being left behind and failing to get by with the mental and emotional challenge of tertiary level studies. I feared loads of curricular assignments and take-home projects that could set me in conflict with time management and especially the potential to produce something that deserves an A. I thought that if I would not be able to interact sufficiently with people due to language barrier and other factors, I might find it hard to pass and finish college with grades that mu st make my parents proud. Now that I am in the eighth week of college at ISU, I must confess

NURSING RESEARCH DISCUSION Assignment Example | Topics and Well Written Essays - 250 words

NURSING RESEARCH DISCUSION - Assignment Example From all the importance listed above, many government agencies as well as professional associations have come up with specific rules in relation to biomedical research. For example, Food and Drug Administration (FDA) and National Institute of health (NIH) play crucial roles. Institutional review board (IRB) is an organization that has the role of monitoring as well as approving biomedical research on human subjects. Even though IRB has the key function of safeguarding human subjects, it has failed in fully implementing its role. As stated by bioethicists, IRB has not been strict in carrying out its roles due to conflicts of ideologies. An example of failed protection against human rights is depicted where a fake product called Adhesiabloc was approved by Coast International Review Board. In addition, IRBs have exemptions in a number of human subjects for example research on human subject that involve special as well as standard instructional

Economic Topics Essay Example for Free

Economic Topics Essay Discuss how the government can use discretionary fiscal policy and automatic stabilisers to stabilise fluctuations in real GDP. What tools does the government have at its discretion to stabilise the economy? Suppose the government decides to decrease income taxes. Show in a diagram and explain how this policy will lead to an increase in real GDP. Explain how potential output may be affected. Any government program that tends to reduce fluctuations in GDP automatically is called an automatic stabilizer. The reduction in economic activity automatically reduced tax payments, reducing the impact of the downturn on disposable personal income. Furthermore, the reduction in incomes increased transfer payment spending, boosting disposable personal income further. Fiscal policy is the use of government expenditures and taxes to influence the level of economic activity; it is the government counterpart to monetary policy. Fiscal policy is the best counter-stabilisation tool available to any government. Discretionary government spending and tax policies can be used to shift aggregate demand. Expansionary fiscal policy might consist of an increase in government purchases or transfer payments, a reduction in taxes, or a combination of these tools to shift the aggregate demand curve to the right. A contractionary fiscal policy might involve a reduction in government purchases or transfer payments, an increase in taxes, or a mix of all three to shift the aggregate demand curve to the left. Income taxes affect the consumption component of aggregate demand. A reduction in income taxes increases disposable personal income, increases consumption (but by less than the change in disposable personal income), and increases aggregate demand. That shifts the aggregate demand curve rightward by an amount equal to the initial change in consumption that the change in income taxes produces times the multiplier. Suppose, for example, that income taxes are reduced by $200 billion. Only some of the increase in disposable personal income will be used for consumption and the rest will be saved. Suppose the initial increase in consumption is $180 billion. Then the shift in the aggregate demand curve will be a multiple of $180 billion; if the multiplier is 2, aggregate demand will shift to the right by $360 billion. Thus, the equilibrium level of real GDP rises to $12,260 billion, and the price level rises to P2. $12,000 $ 12,260 $12,360 The economy shown here is initially in equilibrium at a real GDP of $12,000 billion and a price level of P1. A reduce of $200 billion in the level of Income Taxes (ΔT) shifts the aggregate demand curve to the right by $360 billion to AD2. The equilibrium level of real GDP rises to $12,260 billion, while the price level rises to P2.

Instant Essay -- Creative Writing Essays

Instant I'll always remember Instant. That was the nickname the men had tacked onto the muscled giant that wielded the M60 in my unit. "Instant" was short for "Instant Death." And I'll always remember the first time I saw Instant in action. I was a new Lieutenant assigned to Vietnam. Back then, the Army didn't try to develop any "team spirit" within the corps; men were rotated frequently before any friendships developed. Consequently, my men were a group of strangers united only by the need to survive. They were eighteen- and nineteen-year-olds with the eyes of old men. My first real assignment was to check a tiny hamlet, Dien Hoa. Army Intelligence believed the Viet Cong were operating from Dien Hoa. Our job was to determine if that was correct. We rode in an olive-drab chopper. The whooping blades of the helicopter give us a little relief from the relentless heat of 'Nam; the blades cut the thick, humid air and pushed a breeze downward over the passenger compartment. Soon, we circled the landing zone. The LZ looked cold. There's only one way to find out if it is really cold, I thought as I double checked my M16. If no one zapped us when we entered, it was cold. If they did, it wasn't. "Lock and load," I yelled. The helicopter circled low and slowed down until it almost hovered four feet from the ground. The door gunner mashed the spade grips on his .30 caliber M60 machine gun. The gun spewed bullets over the field below us. It was time to jump off the skids while we skimmed above the surface of the lush, green valley. My stomach felt like it was turning wrong-side-out. We dropped into the grass, stumbling under heavy packs and the weight of ammo and weapons. I wondered about snakes and hoped the groan I mad when I hit the ground was drowned by the noise of the helicopters. Though the helicopter gunner continued firing into the heavy growth to the north of them, there was no return fire. We were safe for the moment. "OK," I yelled signaling with my hands the way you're not supposed to. Hand signals are a good way to mark yourself as the leader. It's just the thing enemy snipers watch for. But few of my twenty-seven men could hear me over the roar and firing of the helicopters. I had no choice. "Move out. On the double," I ordered. The choppers lifted. We were on our own. The soldiers started with the usual complaining b... ...prized buck. We made careful, deliberate shots. One after another, the black, running forms crumpled. With a final flurry of shooting, only a lone Charlie managed to escape into the grove of trees below. The bodies of the VC dotted the open hillside. Sporadic last shots ended the lives of the few wounded who continued to stir below us. Complete silence reigned for a few moments, then Blake yelled an obscenity at the last Cong who had eluded us. Silence. "We did it," I simply said, my words falling flat. A weak cheer went down the line; one man dropped to his knees and cried. Even though we'd all felt as good as dead, we realized we had won. Afterward, waiting with the wounded and dead for dustoff, I thought about the firefight. Instants selfless deed had saved our skins. It was little wonder the men had so much respect for the soldier. I studied him for a moment. He sat by himself beneath a tree, carefully cleaning his M60 like a mother washing a baby. He wore a bandage over his right eye and a second on his arm; except for those minor wounds, he had managed to come through the fight uninjured. And he'd shown a green lieutenant and his men what true bravery was.

Spring Festival

Spring festival In China, New Year's Day is a solemn occasion. Every family performs religious rites at the family altar. In order to rejoice at the New Year, people wished others a happy new year and blessed heartily. Some stick calligraphies full of joy on doors, most of them were antithetical couplet, phrase, individual character, such as: blessing, longevity, luckiness, propitious New Year and so on.Whereas, some people pasted paper-cuts for window decorations to do away with the old and set up the new, the patterns of paper-cuts mainly consisted of figure, flower, character, any of the twelve animals representing the twelve Earthly Branches, and other animals. On New Year's Eve, all the members of families come together to feast. Jiaozi is popular in the north, while southerners favor a sticky sweet glutinous rice pudding called Nian Gao. Before the eve of the New Year, everyone tries to come back home from every corner of the country to join the entire family, just like America ns' practice for Christmas, to greet the New Year.A New Year big dinner is served. After the meal, the table is cleared, dishes washed and put away. Then it is time to undertake final preparations to meet the New Year. In the morning, people put on their new clothes and shoes. Men, with their wives, call on relatives and friends to wish them a â€Å"Happy and Prosperous New Year â€Å". The caller is served tea with sweet-meats; melon seeds, both red and black; and fruits and delicacies such as puffed rice cakes, dump-lings and deep-fried round doughnuts. In addition, liquor and tobacco are offered.Before leaving, the well-wisher present gifts of money wrapped in red paper to all the unmarried children of the family. Starting from the New Year's Day, people began going out to visit friends and relatives, taking with them gifts such as fruits, wines, flowers, etc. This period was a time for visiting and amusement. Common expressions heard at this time are: Happy New Year. People al so enjoy all sorts of entertainment, going to the temple fairs, treating themselves to the local delicacies, and watching performances of fold art forms, which usually include ballads singing, story telling, comic dialogues, clapper talk and cross talk.During this period, quarrels are to be avoided. Words with bad connotations such as defeat, illness, surgical operations, a coffin or death are not to be used. Dishes are handled carefully, for breaking a dish on New Year's Day indicate bad luck for the coming year. An important tradition on New Year's Eve is for families to gather together and spend the evening preparing dumpling or boiled dumplings. According to Chinese Culture, it is common to hide a coin or Chinese date in some of the dumplings. Whoever gets these dumplings will supposedly have good luck in the coming year.Give out money packets – On New Year's day, children receive red packets decorated with gold symbols and filled with â€Å"lucky money†. Serve fes tive foods – Throughout the New Years season, certain foods are served because they symbolize abundance and good fortune. Besides preparing special dishes, tangerines and oranges are often passed out to children and guests, as they symbolize wealth and good luck. Prepare a Tray of Togetherness – This is a circular tray with eight compartments, each containing symbolic foods such as lotus seeds which provides a sweet beginning to the New Year. Spring Festival Spring festival In China, New Year's Day is a solemn occasion. Every family performs religious rites at the family altar. In order to rejoice at the New Year, people wished others a happy new year and blessed heartily. Some stick calligraphies full of joy on doors, most of them were antithetical couplet, phrase, individual character, such as: blessing, longevity, luckiness, propitious New Year and so on.Whereas, some people pasted paper-cuts for window decorations to do away with the old and set up the new, the patterns of paper-cuts mainly consisted of figure, flower, character, any of the twelve animals representing the twelve Earthly Branches, and other animals. On New Year's Eve, all the members of families come together to feast. Jiaozi is popular in the north, while southerners favor a sticky sweet glutinous rice pudding called Nian Gao. Before the eve of the New Year, everyone tries to come back home from every corner of the country to join the entire family, just like America ns' practice for Christmas, to greet the New Year.A New Year big dinner is served. After the meal, the table is cleared, dishes washed and put away. Then it is time to undertake final preparations to meet the New Year. In the morning, people put on their new clothes and shoes. Men, with their wives, call on relatives and friends to wish them a â€Å"Happy and Prosperous New Year â€Å". The caller is served tea with sweet-meats; melon seeds, both red and black; and fruits and delicacies such as puffed rice cakes, dump-lings and deep-fried round doughnuts. In addition, liquor and tobacco are offered.Before leaving, the well-wisher present gifts of money wrapped in red paper to all the unmarried children of the family. Starting from the New Year's Day, people began going out to visit friends and relatives, taking with them gifts such as fruits, wines, flowers, etc. This period was a time for visiting and amusement. Common expressions heard at this time are: Happy New Year. People al so enjoy all sorts of entertainment, going to the temple fairs, treating themselves to the local delicacies, and watching performances of fold art forms, which usually include ballads singing, story telling, comic dialogues, clapper talk and cross talk.During this period, quarrels are to be avoided. Words with bad connotations such as defeat, illness, surgical operations, a coffin or death are not to be used. Dishes are handled carefully, for breaking a dish on New Year's Day indicate bad luck for the coming year. An important tradition on New Year's Eve is for families to gather together and spend the evening preparing dumpling or boiled dumplings. According to Chinese Culture, it is common to hide a coin or Chinese date in some of the dumplings. Whoever gets these dumplings will supposedly have good luck in the coming year.Give out money packets – On New Year's day, children receive red packets decorated with gold symbols and filled with â€Å"lucky money†. Serve fes tive foods – Throughout the New Years season, certain foods are served because they symbolize abundance and good fortune. Besides preparing special dishes, tangerines and oranges are often passed out to children and guests, as they symbolize wealth and good luck. Prepare a Tray of Togetherness – This is a circular tray with eight compartments, each containing symbolic foods such as lotus seeds which provides a sweet beginning to the New Year.

Implementing the E-World Essay

Technology in the past years has develop rapidly and has help people learn and develop new ways to do different things that used to take a lot of hard work and time. IT gives business new ways to compete and more tools for employees to get the job done. Nowadays is easier for employees to use IT since everybody is familiar with new technologies such as smart phones, tablets, laptops, software, hardware and networking and many other incredible programs and devices that make our world interconnected and easier to live in. In order to success in today’s world, companies are aware that they need to use the best e-business possible to give customers the best services and products. At the same time, having a portable device means that employees can work 24/7 without even feeling it. IT has help develop products, information and also shortened the time of hard work. Companies have multiple office locations and the presence of high technology has help employees communicate and share data inside the company to work at their best. A disadvantage in the e-world would be the availability of internet. In some parts of the world internet access is not available or is too slow to download data or communicate with employees in the other side of the world. In the other hand, this is changing and is just a small percentage of consumers. These days’ companies join the e-world in order to be able to compete with other companies. IT facilitates work and also helps companies to differentiate from others. With the use of the internet, employees are able to look all over the world for cheaper and better supplies or even learn from others. Definitely, a company without the right technology would not be able to success in todays globalize world. Implementing e-world is a very important task for all of us. It will leads us to better things, improving our ways to communicate and facilitating jobs with many different software, hardware and networks. Businesses would be able to save money since employees would do the job faster and with more information. At the same time employees may be able to work from home or even on their way to a business meeting. E-business helps business promote their product, establish a relationship with customers and inform customers about the company. Customers are more dependent to technology because it simplifies their lives. We live in an e-world because we as customers and owners of businesses depend on technology. In order to compete in today world, organizations must deal with IT. Dealing with IT means that organizations must learn how to manage three types of IT resources; technology infrastructure, human resources and business/ IT relationships (Brown et al. 5). Technology infrastructure involves build, plan and operate computers and software and hardware to share data between units and business alliances (Brown et al. 5). Human resources means that organizations must find the best personnel not only in IT but also have a mix of business knowledge and interpersonal skills (Brown et al. ). Business/IT relationship connects business and IT workers. This means that the IT department is working on programs that would benefit the organization (Brown et al 6. ) To conclude, every well establish company has invest in IT given that organizations are aware that e-business is elemental in today’s e-world in order to compete. Every day the use of internet, portable devices and software is increasing and people are depending more in technology. Managing IT is the key for organizations in order to success.

Hunley Found essays

Hunley Found essays Since the dawn of man, humans have sought to push the limits of existence. This is evident throughout our history in many ways. Sometimes these pushes are from daredevils willing to risk their lives for no possible gain, and sometimes this is caused by the need of new designs and ideas in order to preserve a way of life. The latter is the case of the submarine. One in particular is the famous H.L. Hunley. Built by the Confederate States of America, this is a vessel largely surrounded in mystery. What is the Hunley? Where did it come from? Why was it built? How was the Hunley significant throughout history? These questions and more have been asked time and time again. The story of the Hunley is a story unsolved and almost forgotten by time. But this story has been raised with the raising of the sub itself and the questions are ready to be answered. To more accurately understand the Hunley and its concept, one needs to look all the way back to the American Revolutionary War. With this war came the invention of an infernal machine. This machine was the Turtle. The Turtle was a small, one-man submarine made out of painted wood that resembled a large wooden keg barrel. The Hunley and the Turtle had, remarkably, many similar features. They both were man powered, they both had explosives that were stuck into the hull of another ship, and they had the basic qualities that allowed the to be called submarines. Continuing to look at what influenced the construction of the Hunley, the only other predecessors came from the same men who eventually would build the Hunley. These submarines were more familiar in shape but still used the crude technology of the time. The first of these submarines was officially christened the Pioneer. Like the Hunley, it too was man powered but of only three men. The second submarine was called both the American Diver and the Pioneer II. This sub was nearly identical ...

Barcode Scanners and Smart Cards

Barcode Scanners and Smart Cards Introduction In an age of technological revolution, the use of information systems in computers has become essentially paramount and the overwhelming vast majority of major supermarkets worldwide has become dependant on it, the consumer demands speed and convenience and the supplier has a strong emphasis on accuracy and providing those needs that inevitably cannot be displaced, only to become better at the least, which has been happening through time. The consumer as well as the supplier needs a method where a product can be instantly recognised, and deliver an on the spot price as well accumulate more than one product not to mention information that both parties can benefit from, and not to mention be rewarded for their loyalty in recognition of their custom. The use of technology in the business sector in the supermarket chain cannot be declared such a name without such a system; however this report is not to testify its perfection, but more to exemplify its reliability, importanc e and future advancements. Why Barcode Scanners? All products to be sold in a supermarket has a barcode embedded on it NO exception, this resembles vertical black lines and a row of numbers, a barcode scanner is a computer peripheral for reading the barcode printed on those surfaces, it is connected to a computer that indentifies what is being scanned and displays on screen the information stored about that particular image and number which is required in a store. The most common scanner used but not necessarily the best is laser scanners, that uses a beam to capture the image and process it. It is believed the essential reason for using a barcode scanner is accurate accumulation of multiple items scanned. Barcode scanner are not limited to the cashiers section for the sake of buying goods and simply checking out, there are anti-theft devices on many supermarkets on the store exit, so if one were not to pay for an item, the anti-theft barcode reader would pick up an items barcode as unregistered on the database or simply put paid for. With today’s advancements there are also self checkout spots were the consumer can simply scan the items themselves, so it’s quite obvious the wonders of barcode isn’t quite going anywhere. Why Smart Cards? Smart cards in supermarkets usually are used as a loyalty scheme. A loyalty scheme is when the consumer gets points for purchases and gets rewarded with coupons or discounts for future purchases. In some cases you may have to reach a certain limit before you are entitled to use your reward. A smart card is like a credit card in shape and its size, smart cards have an embedded microprocessor, and it is under a gold pad on the front of the card, although magnetic strips are still used and popular. It can store the consumer’s details and products purchased if it were to be ready available. Having a smart card is optional but it is beneficiary as you can gain points, which will be stored on the computer system. It also worth noting, not only it inputs data into the smart chip as well as on the central computer, it can also be edited, or certain numeric information deducted in others words points in exchange for rewards

A Essay Example | Topics and Well Written Essays - 500 words - 3

A - Essay Example Slight mistakes in any of the field listed would render the whole project being undertaken futile. The computer is the core of every operation in the current generation of trade and general life. That is why it is taken first as the core qualification for any other do. Continuous development on it brings experience especially when applied to the other fields of concern as listed. I am also a philanthropist. Based on acquisition of all these qualifications, the main aim is profitability and objectivity to the society. The computer society degree has a major aim of easing problem solving skills in the society; the business operations degree will be endeared toward helping profitable engagements in the society. The degree in youth and women empowerment is meant to develop a strong team of women and youth in the society. This is a show if value and giving back to the society in spite of having achieved much in the long run as an individual. One aspect of me that is very predominant therefore is that of bringing change to my immediate environment. This change started with me. The first thing is to get the valuable education required. It is also systematic in that it starts with a foundation on computers. The next change applies to the immediate society; the women and children. This is my society. Developing it will be developing me as a person and the world at large. This equally creates a trend of change in me. This knowledge to the society will create independence in their minds and actions which at the far end makes a society that knows itself and the environment around it. Conservation, business knowledge to marketers and health issues are just but a piece of the society that will be created by my founded knowledge. On top of the above, I am a problem identifier and solver. Though the solving ability will be dependent on the eventual qualifications, the foundation of this lies in the willingness to take up the challenge. The society is marred by

Social Factors Missing In the Development of Will Hunting and His Essay

Social Factors Missing In the Development of Will Hunting and His Crisis of Identity - Essay Example This paper is aimed at identifying the social factors that are missing in the development of Will Hunting (Matt Damon), the primary character in the movie, and his crisis of identity. Storyline The movie revolves around Will Hunting who works as a janitor in the prestigious MIT. Will is a mathematical genius but trapped in a mind that is not aware of his capabilities and haunted by his past. He spends his life like any other guy in the neighbourhood working on an average construction job and picking up fights along with his neighbourhood friends. . He has numerous encounters with the law as other guys in the neighbourhood. He has an identity crisis and tries hard to adjust with crushing his genius and trying to mould his life with that of the society around him. The various social factors in his past have contributed to Will’s arrogant attitude. His genius is identified by a MIT professor who decides to polish and expose Will’s incredible genius to the world. In order t o do so, he bails him out of the police station on a condition that Will work at his talent and see a psychologist. The movie continues with how Will with the help of psychologist Sean Maguire (Robin Williams) overcomes his personal childhood experiences and discovers his true potential and genius. Social Factors There are various social factors that are missing in Will’s life which affect his development and leads to his identity crisis. Family Will growing up was an orphan and lived with his foster parents. The absence of his own family made an impact on Will and also family dynamics in the foster family was not an ideal one. Very soon he was left without a family. This experience contributed towards Will developing a negative attitude towards love and care. He believed that nobody would care or truly love him. He feared rejection and as a result of this he never had a consistent serious relationship as he used to get out of one before it could turn into a serious relations hip. Will also tried to fill in the void, created due to the absence of a family, with his friends. But most of his friends did not recognise or understand him except for his best friend Chuckie (Ben Affleck). Will blamed himself for all miss happenings in his life and was trying to accept his mediocre life. But even after trying hard, he could not accept his true identity and would make up an identity. This is best portrayed in the movie when he lies to Skylar (Minnie Driver) about his family saying he has big family with 12 brothers. The following conversation in the movie between Will and Skylar is where Will lies to overcome his identity crisis: Skylar: Do you have lots of brothers and sisters? Will: I'm Irish Catholic, what do you think? Skylar: But how many? Will: You wouldn't believe me if I told you. Skylar: Why? Go on, what, 5? 7? 8? How many? Will: I have 12 big brothers (Damon & Driver) Abusive Childhood Will was abused by his drunken foster father during his childhood. I t was an unstable neighbourhood that Will grew up in and to add to it he had an abusive foster father. Due to this, Will had to face issues of abandonment and rejections. This made a serious impact on Will. As a reaction to his troubled childhood, Will indulged in numerous illegal activities such as burglary, assault, violence, etc. Also he distanced himself from his family and spent most of his time reading books in the library. This hindered his development and only communication that he had was with his friends. Following is an excerpt from the movie where Will describes his childhood: What do you wanna know? That I don't have 12 brothers? That I'm a fuckin' orphan? You don't wanna hear that... no, you don't wanna hea

Economy in Russia Essay Example | Topics and Well Written Essays - 2000 words

Economy in Russia - Essay Example Russia has to deal with persistent economic problems, which include: The consensus and eventual policy position taken in Russia was that in order for the Russian economy to develop and benefit from the increasing integration of the global market and trade, policy reforms must be instituted. These reforms should directly address the challenges cited above. The past few years saw policy pronouncements that include price reform, the privatization of enterprise, macroeconomic stabilisation and fiscal decentralisation. Beginning in 1992, the government began instituting economic reform in these areas and based on the trajectory of growth of the Russian economy up to the present, it is clear that some of the governmental policies have worked. Terterov (2004), for example, cited how investments to the country has overtaken capital flight, which has been the pattern in the past. As a result the economy has received a substantial boost, particularly in manufacturing and industrial sector, helping to create jobs and revenue for the state (Terterov 2004). Empirical research has also shown the positive link between governmental reform and wage increase and unemployment (Gerber 2006). Wolf and Lang (2006) in a study for the RAND Corporation reported that the recent impressive economic performance can be attributed to decentralized decision-making and the change in resource allocation from the previous state and bureaucratic allocation to the resource allocation through the market. During Vladimir Putin’s administration, Russia was finally recognized as a market economy. The United States and the European Union declared this in June 2012. This is important for Russia because being classified as one means better opportunities for trade with other countries. For example, as a result of the recognition, the United States has removed several restrictions and guidelines that govern the US trading relationships with nonmarket economies

Effect of Tulsi and Neem Extract on Mosquito Larvae

Effect of Tulsi and Neem Extract on Mosquito Larvae Research question: What are the effects of medicinal plants like Ocimum sanctum (tulsi) and Azadirachta indica (neem) extract on the mortality of Culex larvae? ABSTRACT The effect of Neem and Tulsi on mosquito larvae. The project is aimed at finding natural pesticides or bio-pesticides that effectively control the mosquito population by killing mosquito larvae. They could be used as alternatives to the current pesticides used that have adverse effects on the environment and other species besides the target pest. Mosquitoes are hosts for a very large number of diseases and therefore keeping larvae under control and disallowing the emergence of adult mosquitoes is essential. Two plant extracts have been tested; Neem and Tulsi. The initial hypothesis was that both extracts would have some effect on the larval development and cause mortality in the larvae due to the properties of both plants. The secondary initial hypothesis was that Neem extract would be significantly more effective in killing the larvae than Tulsi at the same percentage. Concentrations of 1% to 10% of each extract were prepared and 10 trials each performed with 10 larvae were undertak en. The samples were checked on after 12 hours and once again after 24 hours and the number of larvae killed in each case was recorded. The results were conclusive and both extracts were very effective at killing larvae at 10% with Neem killing an average of 10 larvae out of 10 and Tulsi 9.6  ± 0.52. However t-values showed that the initial hypothesis stating that Neem would be more effective at all concentrations was incorrect and only 2%, 9% and 10% were significantly more effective in 24 hours with t values of 3.13, 2.92 and 2.43 respectively (> table value of 2.10). This means that in 2%, 9% and 10% concentrations, Neem should be used instead of Tulsi as it is significantly better. This is all very exciting as environmentally safer pesticides can be developed from these two plant extracts. 1. Introduction Research question: What are the effects of medicinal plants like Ocimum sanctum (tulsi) and Azadirachta indica (neem) extract on the mortality of Culex larvae? The conservative pesticides are augmented to combat complicated pest problems in mosquitoes. In human health during the past few decades these pesticides played an important role in the inhibition of diseases caused by mosquitoes either by inactivating or killing these mosquitoes. Later on when these pesticides are getting accumulated in the environment proved to be hazardous to the environment and mankind. Frequent application of synthetic organic insecticides resulted into pest resistance and outbreak. Most of the insecticidal compound falls within four main classes namely organochlorides, organophosphates, carbamates and pyrethroids. Out of these the major classes of insecticides, the insecticides used in present situation are organophosphates and carbamates. There are problems of pesticides resistance and negative impacts on non-target organisms including man and the environment.[1] Environment problems due to the insecticides and pesticides such as destruction of beneficial organisms, non-target pest, some of the pesticide residues in the host plant resulting in stunted grow or killing other organisms have come to an end. This work is basically taken up by some of the herbal plants. These herbal plants possess some of the active ingredients which are eco-friendly but simultaneously have a severe effect on the mosquito populations.[2] Medicinal plants are the most promising source and under extensive trails for their biological activity against various mosquito larvae. During the last 10 to 15 years, interest in botanical insecticides has increased to look for substitutions for synthetic insecticides with those based on naturally occurring substances. The use of botanicals in pest management is not only useful for suppression of pest population but also helps to maintain the sound ecological balance.[3] BOTANICALS IN USE The groups of plant possessing insecticidal substances are enormous. More than 2400 species of the plants in India possess insecticidal properties3. In the middle of the 17th century, most of the economically important natural plant compounds obtained from the plants like neem, tulsi, adathoda, chrysanthemum, turmeric, garlic, tridax etc. are used in commercial insect control. Despite the relative safety of the well-known botanical insecticides, most of these substances have their drawback hindering large-scale application. The chemicals obtained from these plants are unstable in the sunlight and are rapidly metabolized thus limiting their potency and application.[4] Botanical insecticides break down readily in soil and are not stored in animal and plant tissue. Often their effects are not as long lasting as those of synthetic insecticides and some of these products may be very difficult to find. The plant parts used for extraction or assay were the leaves, roots, tubers, fruits, seeds, flowers, the whole plant, bark, sap, pods and wood. The most commonly utilized parts were the leaves, roots. The plant families Asteraceae, Fabaceae and Euphorbiaceae contain most of the insecticidal plant species reported. Recently several other plants viz. Neem, Adathoda, Chrysanthemum, Turmeric, Onion, Garlic, Ocimum, Ginger and some other plants have been reported as insecticidal plants which can be used in insecticide preparation. The leaf extracts of Tulsi (Ocimum basilicum, O. sanctum) and vetiver (Vetivera zizanoides) are useful in controlling leaf miners in potato, beans, eggplant, tomato, chilies, etc. Some of the plants having herbal insecticide princip les are presented on table. Source of Plant Nature of action Chemical Group Plant parts Azadirachta indica Contact poison Azadirachtin Leaves, seed Ocimum sanctum Contact, Repellent Tulsin Leaves Chrysanthemum Contact, Repellent Pyrethrin I Flower, seed Tridax procumbens Contact poison Flower Zingiber officinale Repellent zingiberene Rhizome Among all the important insecticidal plants, Neem (Azadirachta indica) is the most promising source of bio-pesticide and its various formulations are extensively used for pest control.[5] Neem leaves, stems, seeds and oil have been used for pest control in sericulture.[6] The limonoids present in it and its products have made it a harmless to mankind while functioning as insecticide, bactericide, fungicide, pesticide etc. It is likely to provide a solution to many of pest and disease problem in sericulture.[7] Generally, extracts of plant leaves or seed are prepared and sprayed; otherwise, seeds are dried under sunshade, powdered finely and applied as dust. More than 20 Neem based biopesticides are available in the market (Table 3). Neem gets biodegraded in a matter of weeks when exposed to sunlight or in soil. Neem products are highly photodegradable and normally degrade within a week. No problem of development of pest resistance and resurgence has been reported from neem products. Hence they have characteristics suitable for IPM strategy. Much of the informations are available on insecticidal properties of plants having some sort of toxic property against insects. The plant parts to be used should be removable: leaves, flowers or fruit and harvesting should not mean destruction of the plant. Azadirachta indica: Neem is perhaps the most well known of all herbs and has been used in ayurveda in India for centuries. The active ingredient in Azadirachta indica (neem) is azadirachtin. It a member of the Meliaceae family and is a botanical cousin of mahogany. Neem is very hard and virile. Neem is especially useful due to its climatic tolerance that allows it to be grown all over the world though it is usually found in tropical regions. It has insecticidal, antifeedant, growth regulating and development-modifying properties and has properties that make it attractive in insect control. It reduces fecundity and longevity as well as increased development time of immature insects. On insects it has been shown to act as a growth retardant and cause molting disorders, change of behavior and morphogenetic defects. Mosquito control is essential as they act as carriers for malaria, filariasis and a host of other diseases as well as being a nuisance. There is a high demand for a less environmentally harmful insecticide as the ones currently used have high neurotoxic effects. Recent studies have also demonstrated neem-induced effects on vitellogenesis and severe degeneration of follicle cells during oogenesis in mosquitoes. It also has several medical properties such as a cure blood morbidity, biliary afflictions, itching, skin ulcers, burning sensations and pthysis. It is also an effective cure against ringworm, eczema and scabies. In English the tree is known as margosa and attains a maximum height of 40 to 50 metres. Ocimum Sanctum: Tulsi is an aromatic plant in the Lamiaceae family. Tulsi has been used for thousands of years in Ayurveda due to its diverse healing properties. Tulsis extracts are used in ayurvedic remedies for common colds, headaches, stomach disorders, inflammation, heart disease, various forms of poisoning, and malaria. Traditionally, tulsi is taken in many forms: as herbal tea, dried powder, fresh leaf, or mixed with ghee. Essential oil extracted from Karpoora Tulsi is mostly used for medicinal purposes and in herbal cosmetics, and is widely used in skin preparations due to its anti-bacterial activity. For centuries, the dried leaves of Tulsi have been mixed with stored grains to repel insects.[8] These plants in harmonious integration with other safe methods of pest control like biological control can provide eco-friendly and economically viable solutions for pest problems in near future. ADVANTAGES Plants producing the compounds having insect growth regulators (IGR), feeding deterrents, repellents and confusants activities are known by the farmer because most of the time they grow in the same general area. Some of these products may be these products act very quickly inhibiting insect feeding even though long term they do not cause insect death. Since most of these products have a stomach action and are rapidly decomposed they may be more selective to insect pests and less aggressive with natural enemies. Most of these compounds are not phytotoxic and have rapid action and low toxicity to mammals and plants. Resistance to these compounds is not developed as quickly as with synthetic insecticides. DISADVANTAGES Most of these products are not truly insecticides since many are merely insect deterrents and their effect is slow. They are rapidly degraded by UV light so that their residual action is short and breakdown is rapid, requiring more precise timing of and/or more frequent application. Not all plant insecticides are less toxic to other animals than the synthetic ones. They are not necessarily available and sometimes cost is more. Most of them have no established residue tolerances and there is lack of test data and sometimes lack of state registration of some materials. There are no legal registrations establishing their use. Not all recommendations followed by growers have been scientifically verified. The above statements are altered if you find anything that can be added or deleted you can do it. Insects adapt themselves to aquatic habitats inspite of their terrestrial origin. The aquatic and semi-aquatic insects are remarkable for their diversity of forms, reflecting adaptation to a wide variety of niches such as salt water pools, saline ponds, hot springs, high mountain lakes, large rivers, temporary and permanent ponds. Mosquitoes are known as vectors of the pathogens causing human diseases. They belong to the order Diptera; the true flies. Like all flies they have two wings but unlike other flies they have scales and the females have sucking proboscis. There are over 2500 species of mosquitoes. Culex mosquitoes are known to be painful and persistent biters and are a nuisance. The reason why I chose this topic is because the pesticides that are currently used in pest control contain chemicals that have diverse side effects on the environment and organisms other than the target pest. I decided to use natural substances found in nature and see if they would work as a form of pest control instead. I have used two extracts; Neem and Tulsi, in order to see which one was more effective in killing these mosquitoes. Neem, Tulsi and eucalyptus have been used as they are prevalent in the tropical and sub-tropical countries of Africa and Asia with a large mosquito population and there have been significant prospects of being used as an insecticide on a commercial scale due to their useful properties. Aim: In early literature mentioned above it was noted that the mosquitoes inhibit both temporary and fresh water stagnant bodies and they are found in abundance causing nuisance to the human population. The aim of the present study was undertaken on the following aspects 1. To determine the number of Culex larvae killed in 12 hours and 24 hours using different plant extracts like Neem and Tulsi in crude form. 2. To determine the number of Culex larvae killed in 12 hours and 24 hours by Neem and Tulsi under various concentrations (1%-10%). 3. To determine the statistical analysis t tests were performed. 2. Materials and Method 2.1. Materials / Equipments 250 ml beaker, Mortar and pestle, Pipette, Stirrer, Water, Fishing net (for catching larvae), Dropper, Watch glass, Petri dishes. Culex larvae: For the present study, the larvae of Culex mosquitoes were used throughout the investigation. These larvae were chosen because they were most abundant in the water bodies which are very active fast wriggling movement. The Culex larvae were collected from stagnant water bodies at Varthur Lake in Bangalore (fig.1) using a hand net. They were transported in plastic buckets containing clean water to the lab. Larvae were categorized based on their size as large and small. The large sized Culex larvae were about 0.7 cm and the small sized Culex larvae measured about 0.2cm in length. For the present study I have used only large sized larvae (3rd and 4th instars stage). Medicinal plants used as extracts: Botanical name Common name Medical Purposes Part of plant used Ocimum sanctum Tulsi Used to treat digestive problems Young leaves Azadirachta indica Neem Kills pathogens. Used to cure skin ailments. Young leaves Preparation of Stock solution: Azadirachta indica: [Neem] I collected neem leaves from my school campus. Only young leaves were collected and dried in the absence of sunlight in the shady region. The complete method of preparing 10% stock solution of this plant extract is mentioned below. 10 grams of dried young leaves were then grinded using mortar and pestle along with methanol and dried. Then add 100 ml of distilled water to make out 10% stock solution. Then the 10% neem stock solution was decanted after centrifugation. Now from this 10% stock solution different concentration solutions in percentage were prepared [ranging from 1% 10%] i.e., 10ml of 10% stock solution in 90ml of distilled water gives 1%, 20ml of 10% stock solution in 80ml of distilled water will give 2%, 30ml of 10% stock solution in 70ml of distilled water will give 3%, 40ml of 10% stock solution in 60ml of distilled water will give 4%, 50ml of 10% stock solution in 50ml of distilled water will give 5%, 60ml of 10% stock solution in 40ml of distilled water will give 6%, 70ml of 10% stock solution in 30ml of distilled water will give 7%, 80ml of 10% stock solution in 20ml of distilled water will give 8%, 90ml of 10% stock solution in 10ml of distilled water will give 9%, and for 10% the stock solution itself was used. Ocimum sanctum: [Tulsi] I collected Tulsi leaves from my school campus. Only young leaves were collected and dried in the absence of sunlight in the shady region. The complete method of preparing 10% stock solution and the different concentration of this plant extracts in percentage was done by same method as mentioned above in Neem. 2.2. Method / Procedure Mortality of larvae using crude plant extracts: 1. The large sized Culex larvae were taken in the petridishes. 2. 5 ml of crude plant extracts of neem and tulsi were taken in the different test tubes. 3. 10 larvae were introduced in each test tube at the same time. 4. Ten trails were carried out for the two different plant extract. 5. The number of larvae killed was recorded for 1hr, 12hr and 24 hr. 6. Larvae were feed with dog biscuit powder. 7. Comparative analysis was carried out graphically between the two plant extracts at different time period. Mortality of larvae using different concentration of plant extracts: 1. The large sized Culex larvae were collected and separated in the petri dishes. 2. 5 ml of 1% Neem extract was pipetted in the test tube using a graduated pipette. 3. 10 Culex larvae were introduced and the time was noted. 4. Ten trials were carried out at the same time for different concentration. 5. The larval mortality was recorded for 12 hours and 24 hours. 6. The same procedure was followed for different concentrations [2%, 3%, 4%, 5%, 6%, 7%, 8%, 9% 10%] of the Neem extract. 7. During this experiment the larvae was feed with dog biscuits in powdered form. 8. The above mentioned procedure was also carried out using Tulsi plant extract. 9. A comparative study of larval mortality was made by using these two plants extract on the Culex mosquito larvae. The percentage of mortality (which will give us an indication of the effectiveness of the extract) will be calculated using the following formula. Percentage of mortality = Number of dead larvaeNumber of larvae introduced X 100 2.3. Variables Dependant variable- Number of larvae killed Independent variable-Different concentration of neem extract and tulsi extract, different time period [1hr, 12 hrs, 24 hrs] Controlled variable-Number of larvae, Volume of water, Temperature, food 2.4. Hypothesis Hypothesis 1 Null Hypothesis (Ho): Neem and Tulsi have no significant the mortality of the Culex larvae. Positive hypothesis (H1): Neem and Tulsi have a significant effect on the mortality of the Culex larvae. Hypothesis 2 Null Hypothesis (Ho): There is no significant difference in the rate of mortality between Neem and Tulsi plant extracts. Positive Hypothesis (H1): There is a significant difference in the rate of mortality between Neem and Tulsi plant extracts. 3. Results 5.1 Mortality of larvae using crude plant extracts The Culex larvae were exposed to different plant extracts in crude form to study the mortality rate. The number of Culex larvae killed was recorded after 1 hour, 12 hours and 24 hours separately (Table 1). In one hour the mean number of larvae killed by Neem was 4.9 ±0.74 and for Tulsi it was 3.5 ±1.08. As time progresses the difference in effectiveness becomes less and the two extracts are approximately equal. The crude extract of Neem was more effective than Tulsi in one hour duration. At 12 hours the mean number of mosquitoes killed were 9.2 ±1.14 and 8 ±1.05 respectively. At 24 hours the Neem and Tulsi extracts showed almost the same level of effectiveness with mean values of 10 and 9.7 ±0.48 respectively. The crude form of Neem extract was significantly more effective than Tulsi in killing the Culex larvae in 1 hour and 12 hours. However in 24 hours there is no significant difference in the effectiveness of Neem and Tulsi plant extracts. 5.2 Mortality of larvae using different concentration of plant extracts: 5.2.1. Neem: The mortality of the larvae using different concentrations of Neem extract was recorded. At 1% concentration the mean number of larvae killed was noted to be 2.4  ± 0.52 in 12 hours and 3.5  ± 0.53 in 24 hours. At 10% concentration the highest mortality rate was recorded as 9.6  ± 0.52 and 10 for 12 hours and 24 hours respectively. As the concentration of the Neem extract increased, the mortality of the larvae also steadily increased (Table 2). 5.2.2. Tulsi: The mortality of the mosquitoes for Tulsi extract was recorded in the same way as Neem. At 1% concentration the mean number of larvae killed was noted to be 1.8  ± 0.63 in 12 hours and 3  ± 0.67 in 24 hours. At 10% concentration the highest mortality rate was recorded as 8.7  ± 0.67 and 9.6  ± 0.52 for 12 hours and 24 hours respectively. As the concentration of the Tulsi extract increased, the mortality of the larvae also steadily increased (Table 3). Table 1 : Mortality of larvae using crude plant extract Trail s No. of larvae killed 1 hour 12 hours 24 hours Neem Tulsi Neem Tulsi Neem Tulsi 1 5 2 10 9 10 10 2 4 3 10 6 10 9 3 5 5 7 7 10 10 4 6 4 10 8 10 10 5 4 3 8 7 10 9 6 5 4 10 9 10 10 7 6 4 9 8 10 10 8 4 5 10 9 10 10 9 5 3 8 9 10 10 10 5 2 10 8 10 9 Mean  ± S.D 4.9 ±0.74 3.5 ±1.08 9.2 ±1.14 8 ±1.05 10 ±0 9.7 ±0.48 T- test 3.38 2.45 1.96 Calculations T value= Degree of freedom = 20 -2 = 18 Level of significance= 0.05 Table t value = 2.10 Neem and Tulsi in 1 hour Calculated T value= 4.9- 3.5 / √(0.74)2 + (1.08)2 /10 = 3.38 Neem and Tulsi in 12 hours Calculated T value = 2.45 Neem and Tulsi in 24 hours Calculated T value = 1.96 Graph Showing the mortality of larvae using crude plant extract Table 2 Mortality of larvae using different concentration of Neem extracts S. No. Different concentration of Neem extract [%] Mean No. of larvae killed 12 hours 24 hours 1 1% 2.4  ± 0.52 3.5  ± 0.53 2 2% 3.2  ± 0.63 4.3  ± 0.48 3 3% 3.9  ± 0.57 5  ± 0.67 4 4% 4.6  ± 0.7 5.9  ± 0.74 5 5% 5.3  ± 0.67 6.4  ± 0.7 6 6% 5.8  ± 0.42 7  ± 0.67 7 7% 6.5  ± 0.85 7.5  ± 0.53 8 8% 7.4  ± 0.52 8.6  ± 0.7 9 9% 8.6  ± 0.84 9.8  ± 0.42 10 10% 9.6  ± 0.52 10 Graph Showing the mortality of larvae using Neem plant extract Table 3 Mortality of larvae using different concentration of Tulsi extracts S. No. Different Concentrations of Tulsi Extract Mean No. of larvae Killed 12 hours 24 hours 1 1% 1.8  ± 0.63 3  ± 0.67 2 2% 2.6  ± 0.7 3.6  ± 0.52 3 3% 3.3  ± 0.67 4.4  ± 0.7 4 4% 4.1  ± 0.74 5.3  ± 0.82 5 5% 4.8  ± 0.79 5.8  ± 0.79 6 6% 5.4  ± 0.52 6.7  ± 0.48 7 7% 6.2  ± 0.79 7.4  ± 0.7 8 8% 7  ± 0.67 8.1  ± 0.57 9 9% 7.9  ± 0.57 9.1  ± 0.63 10 10% 8.7  ± 0.67 9.6  ± 0.52 Graph Showing the mortality of larvae using Tulsi plant extract Table showing the comparative mean mortality of the larvae using Tulsi and Neem extracts Different Concentrations Mean No. of larvae Killed in 12 hours Mean No. of larvae Killed in 24 hours Tusli Neem Tulsi Neem 1% 1.8  ± 0.63 2.4  ± 0.52 3  ± 0.67 3.5  ± 0.53 2% 2.6  ± 0.7 3.2  ± 0.63 3.6  ± 0.52 4.3  ± 0.48 3% 3.3  ± 0.67 3.9  ± 0.57 4.4  ± 0.7 5  ± 0.67 4% 4.1  ± 0.74 4.6  ± 0.7 5.3  ± 0.82 5.9  ± 0.74 5% 4.8  ± 0.79 5.3  ± 0.67 5.8  ± 0.79 6.4  ± 0.7 6% 5.4  ± 0.52 5.8  ± 0.42 6.7  ± 0.48 7  ± 0.67 7% 6.2  ± 0.79 6.5  ± 0.85 7.4  ± 0.7 7.5  ± 0.53 8% 7  ± 0.67 7.4  ± 0.52 8.1  ± 0.57 8.6  ± 0.7 9% 7.9  ± 0.57 8.6  ± 0.84 9.1  ± 0.63 9.8  ± 0.42 10% 8.7  ± 0.67 9.6  ± 0.52 9.6  ± 0.52 10 Graph comparing number of larvae killed using both plant extracts in 12 hours Graph comparing number of larvae killed using both plant extracts in 24 hours T Values at Different concentrations of Neem and Tulsi extract Concentration of Neem and Tulsi Calculated t value in 12 hours Calculated t value in 24 hours 1% 2.32 1.85 2% 2.14 3.13 3% 2.16 1.96 4% 1.55 1.72 5% 1.53 1.80 6% 1.89 1.15 7% 0.82 0.36 8% 1.49 1.75 9% 2.18 2.92 10% 3.36 2.43 4. Discussion A t-test was performed for the values obtained for the comparison of the crude extracts. The t-test values for crude Neem and Tulsi extracts are effective if seeing if Neem is significantly more effective than Tulsi in a certain time period. The calculated t value for 1 hour is 3.38. This is higher than the table t value of 2.10. Hence in 1 hour Neem is significantly more effective in killing larvae. In 12 hours the calculated t value is 2.45 and therefore we can draw the same conclusion. However in 24 hours the calculated t value in 1.96 and thus there is no significant difference in the effectiveness of Neem and Tulsi. By this point it is evident that, as far as Hypothesis 1 is concerned, that both Neem and Tulsi are effective in killing mosquito larvae. With regard to the crude extract we can say that in 1 and 12 hour periods, Neem is more significantly more effective but not in 24 hours (Hypothesis 2). T-tests were also performed to compare the significant difference in mortality of Neem and Tulsi extracts at different concentrations. Separate t-tests were performed for 12 hours and 24 hours. As seen in the tables above the t-values are significant in 12 hours for 1%, 2% and 3%. They are significant as at these concentrations the calculated t values are greater than the table t value of 2.10. It is also observed in 9% and 10% concentrations in 12 hours. In 24 hours significance is observed in 2%, 9% and 10%. What these means is that for these concentrations in their respective time periods, Neem is significantly more effective than Tulsi in killing larvae. The main effect that Azadirachta indica has on larvae is the growth regulatory effect. It is because of this property that Neem acts as an excellent natural insecticide. Exposure of culex larvae to sub lethal doses prolongs the larval development and causes reduced pupal weight and oviposition. Neem works by intervening at several stages of the insects life. The ingredients present in Neem are approximately the same shape and structure of vital hormones for the insects. The larvae absorb these Neem compounds as if they were real hormones which blocks their endocrine systems. This leaves the insects so sonfused in brain and body that they cease to reproduce and thus the population plummets. Tulsi extract exhibits high mortality, especially during the molting process. The molting of larvae takes place under the influence of the ventral nerve cord neurosecretory cells. These cells release the tanning hormone. The extract may have an inhibiting effect on such cells. They may also act on epidermal cells that produce enzymes necessary for the circular oxidation process. Both plant extracts affect reproduction and inhibit the emergence of adult mosquitoes from their larvae. They also decrease the feeding time for larvae and cause less food to be ingested. This has been noted to cause a fall in the carbohydrate levels of the larvae. A study noted that the extracts cause the amount of DNA and RNA in the larvae to fall thus suggesting that the extracts may affect nucleic acid synthesis. The feeding in the larvae may have decreased due to indigestion caused by the plant extracts as they inhibit metabolic processes. [9] Both Ocimum sanctum and Azadirachta indica are available easily and in large quantities. They do not require professional handling, are inexpensive and safe which makes them very valuable as pesticides. Additionally Tulsi has properties that enable it to disinfect water. The extracts could help replace harmful pesticides used such as DDT as they are safe for non target animals and do not pose residue problems but are still effective in killing larvae and suppressing the adult mosquito population. In conclusion further effort should be taken to produce bio-pesticides from Neem or Tulsi as well as research to find other plants products that may be more ideal. UV rays may affect the Neem and Tulsi extracts thus making them ineffective so research should be done in order to find plant products that do not degrade in the presence of sunlight thus making them completely versatile. 5. Summary * The findings have important implications in the practical control of mosquito larvae, especially, in a polluted aquatic environment. * Ocimum sanctum and Azadirachta indica are the two plants out of which the extracts were prepared. * Solutions of concentrations varying from 1% to 10% were prepared from the stock solution for each plant. * Each concentration was tested on 10 larvae. 10 trials were undertaken and the results were noted. * Both plants were deemed effective as far as larval mortality in concerned. Neem extract had a slightly higher mortality rate. 6. 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